Marketing & Communication

So Drama!  Entertainment aims to help you design a 360 integrated marketing campaign that delivers impactful results, by closing the gap between great strategy and great execution. Who says you can't have both?

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#SGUnited Campaign
The #SGUnited campaign was created to encourage Singaporeans to be united and play their part in dealing with Covid-19. Given that Singaporeans are digital natives, we needed to create a campaign that was online, entertaining and could stimulate positive action together. Music has always been the glue that brought people from all walks of life together, hence leveraging our strengths in music and dance, we created a series of relevant video content and developed online social challenges (TikTok) to instill positivity, community-spiritedness and unity.

Watch the campaign videos below:
Hold on, Stay Strong
Don’t break CB
Keep the Space
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International Men’s Day
Issues relating to men, particularly men’s physical and mental health, are not as widely discussed as compared to issues surrounding women. POWER 98 LOVE SONGS saw the opportunity to bring greater awareness to these topics on men’s well-being and spread the message of positive masculinity with a slew of content on various traditional and digital channels.

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POWER 98 LOVE SONGS Rebranding
In this rebranding campaign, the big idea was “The Power of Love” – riding on LOVE, a powerful emotion, and a universal experience that everyone can connect with easily. We created a video of our DJs sharing topics related to love, while promoting the newly rebranded station as the only English radio station in Singapore to play love songs, 24/7. In addition, outdoor and online ads were placed in high-reach platforms to attract new audiences, and on-site activations gave DJs the opportunity to build brand affinity with listeners.

Watch the campaign videos below:
What’s Love Gotta Do With It?
Can You Guess The Song? Top English Love Songs!