We are led by a seasoned management team, fuelled by creativity and a strong passion to bring your ideas to life. As leaders in the field of media and entertainment, we keep the lines of communication open and honest, and guide, advise and cheerlead clients of any industry. We share our expertise and welcome partners to leverage our skill and network.


Philip Koh
Executive Director

The ship’s Skipper

Responsible for driving SDE’s vision, strategy, culture and growth, Philip brings energy and passion to all he does. With experience spanning more than 30 years across print, broadcast and digital platforms, Philip takes pride in launching media start-ups and building platforms targeted at specific audiences.  He loves pushing the boundaries in video production and live performances, marrying new technology with traditional stage know-how to develop productions that promise to be simply awesome.

Patrick Yong
Head, Business Development & Partnerships

The Seeker of Win-Win Solutions.

Patrick oversees commercial engagements for SDE and is passionate about building brands and unlocking new possibilities for clients, while driving sustainable financial growth for SDE. Before SDE, Patrick spent over three decades in the advertising and media industry where he held key roles including VP Sales and Operations, GM Sales and Marketing, Senior VP Advertising Sales at MediaCorp, and launched several print titles (Kids Company and Family, Style, TODAY newspaper). In 2014, he joined MyChinaChannel as CEO, during which he brought fresh content such as China Super League (Football) into Singapore and Malaysia, and launched a Chinese kids Channel on StarHub TV.

Joni Ng
Head, Client & Artiste Management

The People Person.

Joni oversees the accounts of SDE’s key client – MINDEF/SAF and manages a pool of talented artistes. With over 20 years of marketing, strategic planning and management experience, Joni possesses strong interpersonal skills and a never-say-die problem-solving attitude. A firm believer of transformational leadership and the need to be nimble and dynamic in this fast-paced media landscape, Joni advocates continuous learning and lives by the mantra – “Happiness is a mindset”.